Princess Plus and Premier Prices Rising $5 a Day; WiFi Options Also Changing
If you're sailing on Princess on or after October 13, 2026, expect Plus and Premier packages to cost $5 more per person per day — check the Ruby Princess Mexican Riviera sailing from San Francisco as the first U.S. voyage affected. If you rely on multi-device WiFi, note the four-device plan now requires booking Premier, while standalone options are limited to one- or two-device plans starting at $27.99 or $39.99 per day pre-cruise.
Princess is tacking $5 a day onto Plus and Premier for the second time since July 2025, when Premier jumped $10 and Plus $5 — so this is becoming a pattern, not a one-off. My read is the WiFi restructuring matters more for road warriors: killing the standalone four-device plan and gating it behind Premier is a clear upsell play, pushing connectivity-hungry travelers toward the pricier bundle. Sun Princess and Star Princess passengers already pay a premium, and that gap looks set to widen further. If you're booking a cruise departing after October 13, 2026 — like that sold-out Ruby Princess Mexican Riviera sailing from San Francisco — lock in pre-cruise pricing now rather than paying more onboard. One detail worth noting: Princess says crew appreciation still goes directly to crew, so that piece of the bundle isn't where the increase is coming from.