✈️ Travel Impact

Holland America Opens Half Moon Cay Beach Club at $125 a Day

Holland America Line has officially opened the new Beach Club at RelaxAway, Half Moon Cay, its private island in the Bahamas. The Nieuw Amsterdam was the first ship of the season to visit, and Captain Eric van der Wal and Cruise Director Zaid Barrera Abuassi marked the opening with a toast on October 19. The Beach Club costs $125 per person for the day. It includes priority tendering, dedicated waiter service, all-inclusive alcoholic and non-alcoholic beverages, beach accessories and specialty food and beverage offerings. Elsewhere on the island there is a new food pavilion, upgraded cabanas, additional daybeds and beach seating, renovated bars and four pickleball courts. The changes are part of preparation for the destination's 30th anniversary celebration in 2027. Guests can see the refreshed island on more than two dozen Caribbean itineraries sailing from October 2026 through April 2027.
💡 What This Means For You

If you are sailing one of Holland America's more than two dozen Caribbean itineraries between October 2026 and April 2027, Half Moon Cay now has a $125 per person Beach Club day. Check whether you want the priority tendering, dedicated waiter service, all-inclusive beverages and beach accessories that come with it. The article gives no booking window or capacity limit, so ask Holland America how and when to reserve. Pickleball players can use the island's four new courts.

📝 Mark's Take

My read is that Holland America is polishing Half Moon Cay ahead of the island's 30th anniversary in 2027, and the $125 Beach Club is the part meant to earn money. Priority tendering is the quiet headline. On a private island, getting ashore early is worth something, and the line is now charging for it. Beyond the club, the new food pavilion, extra daybeds and four pickleball courts show a broader refresh, so the whole island gets upgraded rather than only the paying section. Winners are travelers who want a guaranteed, all-inclusive beach day, and the line gets another onboard-style revenue stream on land. Anyone who prefers a free beach day may find the best seating drifting toward paying guests, though the article doesn't say that. The Nieuw Amsterdam kicked off the season on October 19, and more than two dozen sailings run through April 2027. I would price out $125 against what I would otherwise spend on drinks and food ashore, then decide.

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