Holland America to Open New Beach Club at Half Moon Cay This October
If you're booked on a Caribbean sailing to RelaxAway, Half Moon Cay between October 2026 and April 2027, watch for Beach Club day passes to go on sale in early October. Pricing and capacity haven't been announced yet, so book early if you want one. Cabanas have historically sold out before sailing, so the same early-booking advice applies to the upgraded units.
Holland America is clearly using this as a soft launch for the island's 30th anniversary in 2027, and the timing tells you the play: get a full year of buzz and repeat bookings out of nostalgia plus a new revenue line. The Beach Club is the tell here ā a paywalled add-on layered on top of a free island day that "stays," per the line, meaning Holland America gets to upsell without touching the base product. No pricing or capacity yet, which in my read means they're testing demand before locking numbers in. Cabanas historically sell out pre-sailing, so I'd expect the same scramble for Beach Club passes once they go live in early October. If you're sailing between October 2026 and April 2027, I'd set a calendar reminder for early October and book the pass the day it drops rather than wait and see.